Community concerns need a connected response
The project addresses neighbourhood grievances, human–animal conflicts, and the difficulty of coordinating care across a large city.
PawLink / How it works
From one identity
THE PROJECT, EXPLAINED
From one identity
to a connected city.
Explore how PawLink is designed to connect animal identity, veterinary care, municipal operations, and citizen participation—in one accountable journey.
Project vision & proposed specifications Based on the supplied August 2026 presentation
Care starts with recognition.
IDENTIFICATIONISO RFID
A consistent animal registry
RELEASE VALIDATION200 metres
From the original capture point
ACCESS DESIGN17 user roles
Purpose-bound permissions
DEPLOYMENT PLAN24 weeks
Four phases, from setup to support
01 / THE PURPOSE
A clearer picture.
A more coordinated response.
The presentation introduces PawLink as a digital transformation platform for municipal community dog management, bringing public safety and animal welfare into the same operational system.
Presentation pages 1–4Fragmented records make follow-up harder
Paper logs and disconnected animal identities can obscure care history, duplicate interventions, and limit visibility into contractor activity.
Municipal investment needs verifiable outcomes
The proposal links work on the ground to recorded interventions so corporations can review activity, resource use, and evidence of completion.
The accountability context
Page 3 of the presentation frames central RFID guidance, court monitoring, municipal infrastructure, and national reporting as drivers for the project. The controls below describe the proposal’s intended response to those themes.
Read the presentation’s regulatory contextFour foundations of the proposed platform
ISO RFID registry
A persistent animal identity designed to reduce duplicate entries and connect the dog to its care history.
The ABC ecosystem
Veterinary workflows, GIS analytics, NGO management, digital signatures, and reporting in one architecture.
Municipal data control
On-premise deployment in municipal data centres, role-based access, and an append-only record design.
AI identity assistance
Proposed recognition of the face, muzzle, body shape, and coat patterns to support continuity of identity.
02 / ANIMAL IDENTITY
Recognise the dog.
Connect the history.
The registry is the foundation of PawLink’s care journey. An animal’s identity links field records, veterinary interventions, and municipal reporting.
The RFID-backed registry
Page 4 proposes subcutaneous, ISO-compliant RFID tags as the animal’s persistent identity. Field scans are designed to connect that identity with the ward, capture location, and subsequent care record.
- One identity across capture, intake, treatment, and release.
- Scans linked to location and intervention records.
- A history that remains available for future care.
Scan → identify → connect
The animal’s record provides a common reference for field teams, veterinarians, and municipal officers.
Presentation page 4HARDWARE CONCEPT The dog collar anatomy+
The collar illustration presents a complementary hardware concept: a reflective safety strip, a visible 12-digit dog ID, RFID and tracking hub, cellular antenna and tamper detection, a one-time lock, and example municipal branding.
The presentation describes both the implanted RFID registry and this collar concept. It does not provide a final hardware bill of materials or reader compatibility specification.
IDENTITY PROTECTOR The proposed AI recognition engine+
Face & muzzleBody shapeCoat patterns
The proposed engine uses visual characteristics to help preserve identity across the care journey. The illustration shows the intended recognition experience; the displayed scores are examples, and the deck provides no validated accuracy benchmark or model specification.
Open the original AI concept slide03 / THE CARE JOURNEY
One identity.
A lifetime of connected care.
Five major phases connect the Animal Birth Control (ABC) journey. Select a stage to see its matching photo and the proposed verification steps.
PawLink / care journeyILLUSTRATIVE RECORD
ONE DOG. ONE CONNECTED RECORD.
STAGE 01 / IDENTIFY & LOCATE
Care begins with recognition.
An RFID identity and location record connect a community dog to its ward, creating a consistent starting point for every care intervention.
PROPOSED VERIFICATION STEPS
- Capture begins with an RFID scan linked to the animal’s identity.
- GPS location is checked against the municipal ward.
- The capture location becomes the reference for later release validation.
A traceable record at every step
These controls describe the project proposal. The rollout slide refers to a 12-stage ABC engine, while the workflow slide groups the process into these five major phases.
04 / MUNICIPAL OPERATIONS
From field activity
to city-wide intelligence.
PawLink’s proposed operational layer connects ward geography, care coverage, vehicle movements, and NGO performance.
Presentation page 8
See where support is needed
- Import official municipal ward boundaries.
- Map community dog population density.
- Review anti-rabies vaccination coverage.
- Identify reported bite hotspot clusters.
- Direct resources to the wards requiring attention.
Connect activity with evidence
- Integrate vehicle tracking hardware.
- Monitor routes and field trips.
- Calculate completion metrics, such as dogs processed per trip.
- Link contractor activity to documented interventions.
- Support review of performance and resource allocation.
30% projected reduction in operational waste
This is a projection stated in the presentation, rather than a measured outcome of a PawLink deployment.
05 / CITIZEN COORDINATION
A concern becomes
a connected response.
The planned civic layer brings grievances, ward officers, resident welfare associations, and field teams into the same accountability loop.
Presentation page 9- 01
Raise a concern
Planned web and WhatsApp channels receive citizen incident reports.
- 02
Route to the ward
The ticket is assigned to the designated ward officer.
- 03
Document the response
Closure requires a GPS-stamped photograph of field action.
- 04
Escalate when needed
The proposal specifies a five-day automatic escalation trigger to the Chief Health Officer.
RWA & NEIGHBOURHOOD COORDINATION
Make local knowledge part of the plan.
The presentation proposes tools for collaboratively mapping designated feeding locations within housing societies and coordinating residents with municipal teams. It also identifies school gates and high-traffic areas as constraints to consider in its location-planning model.
AI CONCEPT PHOTOThe web and WhatsApp channels described here are proposed platform features. For current concerns, use your municipal corporation’s official channels.
06 / DETAILED SPECIFICATIONS
The controls behind
connected care.
A consolidated view of the technical and operational specifications described across the presentation.
| Area | Specification in the presentation | Source |
|---|---|---|
| Animal registry | Subcutaneous, ISO-compliant RFID identity with connected intervention history. | p. 4 |
| AI identity | Proposed recognition of the face, muzzle, body shape, and patterns. The deck includes a visual concept. | pp. 4, 6 |
| Capture verification | RFID scan and GPS ward validation at the start of the care journey. | p. 7 |
| Intake verification | Timestamped photographs and upload verification during transport and intake. | p. 7 |
| Veterinary approval | Registered veterinarian digital signature for the pre-operation and surgical workflow. | p. 7 |
| Recovery gate | Software-enforced recovery timelines, with a 72-hour gate specified in the control mapping. | pp. 7, 10 |
| Release validation | Release blocked unless GPS is within 200 metres of the capture point. | p. 7 |
| GIS analytics | Official ward shapes, population density, anti-rabies vaccination coverage, and reported bite hotspots. | p. 8 |
| Field accountability | Vehicle tracking, route monitoring, and automated NGO completion metrics. | p. 8 |
| Grievance workflow | Web and WhatsApp intake, ward routing, GPS photo-based closure, and a five-day escalation trigger. | p. 9 |
| Evidence storage | Append-only records and a proposed evidence vault using SHA-256 hashes for export verification. | pp. 4, 10 |
| Reporting | Automated statutory reporting, including quarterly AWBI reports in the proposed mapping. | pp. 4, 10 |
| National integration | Standard APIs intended to synchronise RFID scans, geotags, and health data with the Bharat Pashudhan Portal. | p. 10 |
| Access & deployment | 17 user roles, purpose-bound access, and on-premise installation in municipal data centres. The proposal specifies no third-party cloud data extraction. | pp. 4, 10 |
Reference frameworks and the proposal’s control mapping +
Page 10 connects the following reference frameworks with intended software controls. This summarises the project’s design mapping, rather than certifying regulatory compliance.
- ABC Rules, 2023 & AWBI SOPs
- Recovery gates and automated quarterly reporting.
- Supreme Court & High Court mandates
- Append-only evidence records, SHA-256 verification, and exportable documentation.
- Bharat Pashudhan Portal
- APIs for synchronising local RFID, location, and health records.
- DPDP Act, 2023
- Purpose-bound permissions, 17 roles, and the proposed on-premise deployment model.
07 / ROLLOUT & INVESTMENT
A considered,
24-week rollout.
The presentation proposes four deployment phases, followed by a six-month support service-level agreement.
Presentation page 11- WEEKS 01–06
Build the foundation
Configure on-premise servers, deploy the core system, and ingest official municipal ward boundary data for the GIS layer.
- WEEKS 07–12
Activate field operations
Introduce mobile app frameworks, activate the proposed ABC engine, and provision field-team hardware.
- WEEKS 13–18
Connect civic channels & reporting
Launch the planned WhatsApp channel, introduce executive dashboards, and test portal integration.
- WEEKS 19–24
Benchmark, roll out & support
Compare paper and digital records in parallel, expand civic rollout, and transition into the six-month support SLA.
THE PROPOSED FINANCIAL FRAMEWORK
Plan for the platform
and the work around it.
The presentation groups investment into core licensing, consultancy, hardware, and deployment support. It identifies Animal Welfare and Smart City funds as proposed funding routes; no itemised prices are supplied in the deck.
Core licensingConsultancyField hardwareDeployment support
08 / THE FULL PROJECT PRESENTATION
Explore the source.
See the complete vision.
The page follows the supplied 12-slide PawLink presentation by Psitech Consultancy Private Limited. Open a topic directly or download the original PDF.
From reactive response to coordinated care.
The project’s closing vision is a partnership with municipal corporations to build proactive, data-informed civic operations.
Explore the benefits for your city